1. Targeting and Machine Learning
Robots! Robots everywhere! Targeting and retargeting is not at alle new. Big data isn't new either, and wet dreams on Artificial Intelligence and Machine Learning has been around for decades, but is actually already a fully operational "deathstar" in the sense that we today already got tools that uses machine learning to target the right audience with the right services and products at the right time, and its growing fast and at the moment one of the hottest choices in marketingstrategies in 2018.
Check out these 10 ways machine learning is changing marketing.
Video is where the creative people in marketing have been using their energy so far in 2018. Yes its on Youtube, yes its on the website, yes its on Facebook, but also on Snapchart, on instagram, and everywhere else possible. Noone gets enough attention without moving pics, thats not an opinion, but a fact, backed up by the fact that YouTube is the second largest searchengine on the internet.
3. Search Engine Result Page (SERP) Optimization
AGAIN? Yes... it is still important, still relevant, still a thing that creates sales. SEO is still a seriously important thing, and how you and your products rank in SERP is essential to succes, and not only on Google, but in appstore, on Bing, on Youtube, on Facebook etc.
4. Marketing personalization combined with automation
Marketing has been personalized since the beginning of selling, and ever since everybody has been trying to automate it, so really it isnt new, but since services som MailChimp dawned its as escalated, and automatisation is a part of marketing everywhere. MailChimp opened up its automation platform to everyone in 2017, which means that even small business can be a part of the fun without huge investments.
5. Social marketing messaging
You can't open any company page on Facebook without being "talked" to from messenger, and its on Snapchat and on all SoMe, companies are trying to catch your attention. If you haven't made a strategy for SoMe messaging yet, your behind!
6. GDPR, Privacy and Consumer rights.
The European Union enforced this GDPR-regulations in may 2018, and parallel to that privacy and rights of the customers have become a point of marketingimportance in the sense the the consumers reward the companies that handles this well. Apple already made it harder last year to remarket trough Safari, and again this august Google put out further restrictions on tracking.
7. Instagram stories in marketing
Instagram Stories is probably the biggest competitor to Snapchat, and being integrated with Facebook already it is a marketingchanal for a lot of companies, and at the moment booming more than any other Social Media when it comes to marketing messages.
Use Instagram Stories for marketing your products and services
8. Content engaging driven marketing
Create content for your company and product that the users and visitors on social media wonna engage in. But is that new? NO! But the demand for actual and useable content is big, because the users wont engage anymore just because its there, it has to be really good, in other words its not enough in 2018 to have content, not enough to have good content, you have to have outstanding content that actually involves.
Entering new countries and expanding in markets they already are in, combined with better and cheaper distribution, Amazon is more powerfull in retail than anybody else. Right now, 43% of US online retail sales happen through Amazon, that is outrages numbers, but means that if you wonna sell stuff, you have to go to amazon.
10. Voice Search
Everybody knows Siri, and lot of people knows Amazon Alexa and Google assistant, and SEO is also becoming relevant in 2018 for searching trough voice.