Top 10 choices of marketingtrends in 2018

1. Targeting and Machine Learning

Robots! Robots everywhere! Targeting and retargeting is not at alle new. Big data isn't new either, and wet dreams on Artificial Intelligence and Machine Learning has been around for decades, but is actually already a fully operational "deathstar" in the sense that we today already got tools that uses machine learning to target the right audience with the right services and products at the right time, and its growing fast and at the moment one of the hottest choices in marketingstrategies in 2018.

Check out these 10 ways machine learning is changing marketing.

2. Video

Video is where the creative people in marketing have been using their energy so far in 2018. Yes its on Youtube, yes its on the website, yes its on Facebook, but also on Snapchart, on instagram, and everywhere else possible. Noone gets enough attention without moving pics, thats not an opinion, but a fact, backed up by the fact that YouTube is the second largest searchengine on the internet.

If you haven't started yet, pick up solid advice here.

3. Search Engine Result Page (SERP) Optimization

AGAIN? Yes... it is still important, still relevant, still a thing that creates sales. SEO is still a seriously important thing, and how you and your products rank in SERP is essential to succes, and not only on Google, but in appstore, on Bing, on Youtube, on Facebook etc.

Never heard of SERP? Get started here

4. Marketing personalization combined with automation

Marketing has been personalized since the beginning of selling, and ever since everybody has been trying to automate it, so really it isnt new, but since services som MailChimp dawned its as escalated, and automatisation is a part of marketing everywhere. MailChimp opened up its automation platform to everyone in 2017, which means that even small business can be a part of the fun without huge investments.

Take a look at Mailchimp here.

5. Social marketing messaging

You can't open any company page on Facebook without being "talked" to from messenger, and its on Snapchat and on all SoMe, companies are trying to catch your attention. If you haven't made a strategy for SoMe messaging yet, your behind!

Create your first Social Marketing Messaging Strategy

6. GDPR, Privacy and Consumer rights.

The European Union enforced this GDPR-regulations in may 2018, and parallel to that privacy and rights of the customers have become a point of marketingimportance in the sense the the consumers reward the companies that handles this well. Apple already made it harder last year to remarket trough Safari, and again this august Google put out further restrictions on tracking.

 

7. Instagram stories in marketing

Instagram Stories is probably the biggest competitor to Snapchat, and being integrated with Facebook already it is a marketingchanal for a lot of companies, and at the moment booming more than any other Social Media when it comes to marketing messages.

Use Instagram Stories for marketing your products and services

8. Content engaging driven marketing

Create content for your company and product that the users and visitors on social media wonna engage in. But is that new? NO! But the demand for actual and useable content is big, because the users wont engage anymore just because its there, it has to be really good, in other words its not enough in 2018 to have content, not enough to have good content, you have to have outstanding content that actually involves.

20 ideas for making engaging content

9. Amazon

Entering new countries and expanding in markets they already are in, combined with better and cheaper distribution, Amazon is more powerfull in retail than anybody else. Right now, 43% of US online retail sales happen through Amazon, that is outrages numbers, but means that if you wonna sell stuff, you have to go to amazon.

 

10. Voice Search

Everybody knows Siri, and lot of people knows Amazon Alexa and Google assistant, and SEO is also becoming relevant in 2018 for searching trough voice.

Getting started with Voice SEO

Top 10 choices for making money online

1. Basic Affiliate Marketing

Not as old as the internet but almost! It was patented way back in 1989 by William J. Tobin as a revenuesharing programme for internetsales. Still today it is one of the biggest working concepts for online business. You run a site with visitors/traffic, and if someone buys a product trough a banner on your site, you get a cut, how simple can it be.

Click here to learn more about Affiliate Marketing

2. E-mail newsletter

As with a lot of internetsetups, this setup is actually “just” a variation of Affiliate Marketing. You don’t primarily get the traffic trough a site, but got thousands of newsletter subscribers that read what you publish, and then buy products you mention, show or recommend trough link or banners in the newsletter.

Click here to learn more about Email Newsletter

3. Filling out surveys

Who you are, what you do, when you shop, what you shop, how you feel etc. All is valuable knowledge for big companies, that is why a lot of people still today make a buck here and there on filling out surveys and questionaries’ online. Its not big money, but Paid Surveys sure is easy money.

Getting started making money from Paid Surveys

4. Setting up a YouTube-Channel

Its relatively new, but well established, and its one thing to be one of the new YouTube mediastarts, known around the globe, but a lot of people support their income by running a smaller youtube-channel focusing on sharing their skilles and hobbies.

Beginners guide to getting started with your own YouTube Channel

5. Copywriting

If your good at writing, knows how to write in an uncommen language or know a lot about a specific topic, you can sell your writing to webshops, to SEO and affiliatemarketeers or maybe start your own blog.

Basic Copywriting from scratch

6. Sell "Stock" of any kind

If you take photos, videos, create graphic or design digital stuff, a lot of people choose to sell these trough Stocksellingsites, photos is best known, but you can sell other creations the same way, and the good thing is that the same product can be sold over and over again.

15 sites where you can sell your stock photos

7. Webinars

Sell what you know to others. A lot of people does this trough YouTube, but creating actual online courses for others to participate in can easily end up being a full time job and earning you a solid income. You have to be able to master a skill, but its not about being the best or perfect, its more about you being able to make others succeed and have fun with whatever your teaching them to do.

Getting audience for your webinars

8. Fiverr and similar services.

Whatever skill you may have, a good chance you can sell it trough Fiverr. You may only be good at HTML and not CSS, well someone will pay you anyway if you want to spend the time.

Take a look at Fiverr

9. Etsy and similar

Maybe your better at some craftrelated than Fiver media and onlinestuff, but creating a huge webshop is not really you. On Etsy and similar you can sell how-to guides or actual products you’ve created trough Etsy.

Get inspired from other Etsy sellers

10. Selling datapower

There are always someone out there that needs more calculating power, and borrowing your private computers processor is not known to the everyone, but its actually been going on for many years. Your computer is connected to the web, and when your not using it, the power is used trough a peer to peer connection to support huge renderingprojects and science calculations.

Click here to learn more about Affiliate Marketing