Top 10 choices of marketingtrends in 2018

1. Targeting and Machine Learning

Robots! Robots everywhere! Targeting and retargeting is not at alle new. Big data isn't new either, and wet dreams on Artificial Intelligence and Machine Learning has been around for decades, but is actually already a fully operational "deathstar" in the sense that we today already got tools that uses machine learning to target the right audience with the right services and products at the right time, and its growing fast and at the moment one of the hottest choices in marketingstrategies in 2018.

Check out these 10 ways machine learning is changing marketing.

2. Video

Video is where the creative people in marketing have been using their energy so far in 2018. Yes its on Youtube, yes its on the website, yes its on Facebook, but also on Snapchart, on instagram, and everywhere else possible. Noone gets enough attention without moving pics, thats not an opinion, but a fact, backed up by the fact that YouTube is the second largest searchengine on the internet.

If you haven't started yet, pick up solid advice here.

3. Search Engine Result Page (SERP) Optimization

AGAIN? Yes... it is still important, still relevant, still a thing that creates sales. SEO is still a seriously important thing, and how you and your products rank in SERP is essential to succes, and not only on Google, but in appstore, on Bing, on Youtube, on Facebook etc.

Never heard of SERP? Get started here

4. Marketing personalization combined with automation

Marketing has been personalized since the beginning of selling, and ever since everybody has been trying to automate it, so really it isnt new, but since services som MailChimp dawned its as escalated, and automatisation is a part of marketing everywhere. MailChimp opened up its automation platform to everyone in 2017, which means that even small business can be a part of the fun without huge investments.

Take a look at Mailchimp here.

5. Social marketing messaging

You can't open any company page on Facebook without being "talked" to from messenger, and its on Snapchat and on all SoMe, companies are trying to catch your attention. If you haven't made a strategy for SoMe messaging yet, your behind!

Create your first Social Marketing Messaging Strategy

6. GDPR, Privacy and Consumer rights.

The European Union enforced this GDPR-regulations in may 2018, and parallel to that privacy and rights of the customers have become a point of marketingimportance in the sense the the consumers reward the companies that handles this well. Apple already made it harder last year to remarket trough Safari, and again this august Google put out further restrictions on tracking.

 

7. Instagram stories in marketing

Instagram Stories is probably the biggest competitor to Snapchat, and being integrated with Facebook already it is a marketingchanal for a lot of companies, and at the moment booming more than any other Social Media when it comes to marketing messages.

Use Instagram Stories for marketing your products and services

8. Content engaging driven marketing

Create content for your company and product that the users and visitors on social media wonna engage in. But is that new? NO! But the demand for actual and useable content is big, because the users wont engage anymore just because its there, it has to be really good, in other words its not enough in 2018 to have content, not enough to have good content, you have to have outstanding content that actually involves.

20 ideas for making engaging content

9. Amazon

Entering new countries and expanding in markets they already are in, combined with better and cheaper distribution, Amazon is more powerfull in retail than anybody else. Right now, 43% of US online retail sales happen through Amazon, that is outrages numbers, but means that if you wonna sell stuff, you have to go to amazon.

 

10. Voice Search

Everybody knows Siri, and lot of people knows Amazon Alexa and Google assistant, and SEO is also becoming relevant in 2018 for searching trough voice.

Getting started with Voice SEO

Top 10 choices in Hot Country Songs

1. Meant to be by Bebe Rexha

"If it's meant to be, it'll be, it'll be
Baby, just let it be
If it's meant to be, it'll be, it'll be
Baby, just let it be
So, won't you ride with me, ride with me?
See where this thing goes
If it's meant to be, it'll be, it'll be
Baby, if it's meant to be"

Meant to be by Bebe Rexha

2. Tequila Dan + Shay

"Cutting up the floor in a sorority t-shirt
The same one you wore when we were
Sky high in Colorado, your lips pressed against the bottle
Swearing on a bible, baby, I'd never leave ya
I remember how bad I need ya, when I taste Tequila
When I taste Tequila"

Tequila by Dan + Shay

3. Florida Georgia Line - Simple

"It's like one, two, three
Just as easy as can be
Just the way you look at me
You make me smile
Ain't no need to complicate it, we both know that's overrated
We've been there, it's safe to say it ain't our style
We're just simple like a six string
The way this world was meant to be
Like laughin' love, make a lot out of a little
Its just that simple, S-I-M-P-L-E
Simple as can be
Its just that simple, S-I-M-P-L-E
Simple as can be"

Simple by Florida Georgia Line

4. Sunrise, sunburn, sunset by Luke Bryan

"Sunrise, sunburn, sunset, repeat
Moonlight, all night, crashing into me
Nothing will ever be easy as you and me
Tangled up with nowhere to be
Just sunrise, sunburn, sunset, repeat
Sunrise, sunburn, sunset, repeat, ayy"

Sunrise, sunburn, sunset by Luke Bryan

 

5. Heaven by Kane Brown

"Everybody's talking about heaven like they just can't wait to go
Saying how it's gonna be so good, so beautiful
Lying next to you, in this bed with you, I ain't convinced
'Cause, I don't know how, I don't know how heaven, heaven
Could be better than this
Could be better than this"

Heaven by Kane Brown

6. Drowns the Whiskey by Jason Aldean ft. Miranda Lambert

"Whiskey's supposed to drown the memory
I've gone from one to one too many
And the thing that really gets me
Is how your memory drowns the whiskey"

Drowns the whiskey by Jason Aldean ft. Miranda Lambert

7. Life Changes by Thomas Rhett

"Ain't it funny how life changes
You wake up, ain't nothing the same and life changes
You can't stop it, just hop on the train and
You never know what's gonna happen
You make your plans and you hear god laughing
Life changes, and I wouldn't change it for the world, the world, oh no
And I wouldn't change it for the world, the world, oh no"

Life changes by Thomas Rhett

8. Hotel Key by Old Dominion

"She kept the hotel key
Slipped it in her purse
I guess it makes her think of me
And that night we left our hearts on our sleeves and the clothes all over the floor
We both know we can't open the door no more
She kept the hotel key"

Hotel Key by Old Dominion

9. Mercy by Brett Young

"Mercy
Why you gotta show up lookin' so good just to hurt me
Why you wanna stop this whole damn world from turning
Mercy
Why you hanging on so tight if this ain't working
Why you wanna stop this flame if it's still burning
'Cause it's still burning"

Mercy by Brett Young

10. Get Along by Kenny Chesney

"Get along, on down the road
We've got a long long way to go
Scared to live, scared to die
We ain't perfect but we try"

Get Along by Kenny Chesney

Top 10 choices in Luxury Car Brands

1. Porsche

This is not a list of the Top 10 Choices in supercars or a list of the best or most popular sportscars, but porsche belongs on these lists as well. It is a true automobile legend. It is a car with outstanding legacy. The Porsche 911 is as famous a model with a recognition bigger than any brand can hope for. Porsche will never be a householdname in autos, but eventhough they build SUVs and other family models, and the reason is that they deliver cutting-edge technology solutions, and outstanding highend craftmanship in every detail in every car that ever leaves the factory in Stuttgart, Germany.

2. Range Rover

Power, force and comfort... Yes it is a 4x4, but it is most of all a luxury car, a luxury car that will go everywhere. Its heavy, its big, it has room for everything you could possibly want to transport in a car. An engine that goes on and on. Driving and handling is a bliss.

3. Mercedes Benz

"Oh Lord wont you buy me a Mercedes Benz" does that car really deserve not only a song but also a prayer to the Lord above? If you have ever driven a Mercedes S-class, you wont hesitate to agree that it not only deserves a song but an entire opera, and an actual prayerchain. It is close to impossible to wear out a mercedes, wich in it self is remarkable, but you can say the same about a russian coldwar tank, but unlike the tank the Mercedes is pure comfort in driving, build and constructed by people who love driving, and are depended on it, which means they have thought of everything. New features in a new car of any other brand is very often a feature you can find in a Mercedes that is 10 to 15 years old, they are just always ahead.

4. BMW

BMW (bayerische motor werke) well... like Mercedes-Benz it probably doesn't really need an introduction, being more than a 100 years old, and of many car and automobile enthusiast considered one of the highest driving experiences, it is build with the sole purpose of driving for the sake og driving. Always building engines that has enough power to give you a feeling of mastering any situation on the road, and with a dedication to building rear wheel drive, its is pure joy to own, operate and drive a BMW, there is a reason it is one of the most styled, rebuild and moderated used cars  in the world.

5. Jaguar

An old brand with merits, history and great achievements, but has been able to do that and remain a carbrand that focusses on being elegant, being classy, delivering speed and muscle, but never compromising with comfort.

6. Genesis

Not the most well known brand in the general public, but the origins of the Genesis brand is known by everyone, it is the Hyundai-company that is behind this monster of a luxury car. It is a brand with pretty much no history, established in 2015, but nomatter what carcritic you talk to, they recognise that the hyundai company has succeeded in creating and building a true luxury car.

7. Lexus

Mentioned in songs, referred to in movies, it is a symbol of the extraordinary, a brand that was never designed to be anything but more than the regular. Many carbrands that today are considered high-end or luxus was originally "just" a carmanufacture and developed into more, but Lexus started out with the ambition to be more than a topmodel, it was created to be only topmodels. It is a Toyota, but it is and always was way more.

8. Volvo

REALLY? Yes... once named The Sweedish Luxus Tractor, but today Volvo is a highend, volumius luxury car, with a pricetag simimular to BMW, Mercedes, Jaguar, and performance way above the average familycarbrands like Toyota, Mazda, WV. Not only is the engines, the technology as a whole, cutting edge and setting standards for security and safety, but unlike what a lot of brands claim, you can actually drive a Volvo anywhere, it is build to survive the wild nature of Sweeden, and at the same time it is a beauty second to none in design and the comfort of actually just sitting in the car is epic.

9. Cadillac

The name alone is synonymous with the most lavish of american carhistory, and to this day it is still a carbrand that does what is humanly possible to include any kind of luxurius feature into their design and construction, creating as comfortable a carride as possible.

10. Alfa Romeo

Really? YES! REALLY! It is not the obvious choice at first, but the Alfa Romeo has been delivering racecars for decades, and always with focus on performance and driving expirience, which is why its topmodels has earned its place among the luxurybrands in cars.

Top 10 choices for Automatic Movement Male Watches under $100

1. Orient Bambino

A company dedicated to building mechanical movements since it was founded for almost a 100 years ago. No matter which generation of the Orient Bambino watch you may get your hands on, it is as solid in performance and design as any swiss movement, and with patience and efford, you can easily find used in mint condition, maybe even a new Bambino from Orient Watch Company below the one hundred dollar mark.

2. Seiko SNK807

Seiko needs no introduction, if you can tell time you know Seiko as a brand. The SNK807 offers a 40 hour powerreserve with the Seiko Caliber 7S26, and though it was originally retailed for a price around $199 you can easily pick up a new one around 89 dollar, and for that you get an extreme versatile watch, comes with a blue natostrap, but with a leatherstrap it’s a classy dresswatch with a modern touch.

3. Swiss Military Hanowa Pegasus Automatic

Swiss made is often claimed, rarely the full truth and nothing but the truth, but in this case its doesn’t get any more genuine. 26 jewels, 44 hour powerreserve, Sapphire glass, 18k gold plating. This watch will wear you and your grandkids out.

4. Rotary Skeleton

Classic brand, classic design, classic elements and complexity. A Rotary has the legacy fashionwatches like Daniel Wellington could only dream off, but never will come even close to. Established in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds, a Rotary is a pedigree swiss mechanical watch, and the skeleton editions reveal the craftmanship that goes into the design and production of these low cost masterpieces.

5. Invicta 8930 Pro Diver Automatic

A 40mm Submariner homage based on the Miyota 8215 automatic movement. The solid-link bracelet is above its pricerange in feel and touch, and the bezel runs smooth and accurate.  It more than you pay for, can be picked up new for around $70, and you get a full automatic diver watch.

6. Fossil ME3003

Fossil Men's Classic Stainless steel case, Leather strap, Black dial, Automatic movement, Scratch mineral resistant, Water resistant up to 5 ATM - 50 meters - 165 feet. Lets face it, it is a bargain buying this Fossil watch, the best mechanics, modern design, more than value for money.

7. Lucien Piccard Calypso Automatic Mens Skeleton Watch

A timeless traditional men's automatic. A huge 45mm high polised case. A smashing crocodile-embossed leather strap. The Lucien Piccard Calypso Automatic Mens Skeleton Watch LP-12683A-01 has it all.

8. Kenneth Cole KC8101

Yes it is somewhat a fashionwatch from a company that does a lot of other products not even remotely related to watches, but for under a 100 dollars you still get a solid genuie automativ watch. Design is a matter of taste, but this is a quality watch and will stand up against most others in this pricerange, and compared to fashionswatches with quartz movements, you get a real watch with this Kenneth Cole.

9. Seagull M172

Sea-Gull 40mm Automatic Retrograde Watch with Sapphire Crystal. A Sea-Gull ST2505 automatic movement. A retrograde day-of-the-month sub-dial is between the 9:00 and 10:00 position and, a power reserve meter is between the 2:00 and 3:00 positions on the dial.  The watch has a premium 316L stainless steel case that is 40mm in diameter and 12mm thick. MRSP is $350 so finding it below $100 seems unlikely, except that it is possible if you got the patience.

10. Parnis

Actually ANY Parnis will do… It is the King of real Homage watches, they do it better than anyone else, not trying to be more than just that, but solid quality all the way, and you get a Submariner or Seamaster Homage belove the $100 easily.

Top 10 choices for making money online

1. Basic Affiliate Marketing

Not as old as the internet but almost! It was patented way back in 1989 by William J. Tobin as a revenuesharing programme for internetsales. Still today it is one of the biggest working concepts for online business. You run a site with visitors/traffic, and if someone buys a product trough a banner on your site, you get a cut, how simple can it be.

Click here to learn more about Affiliate Marketing

2. E-mail newsletter

As with a lot of internetsetups, this setup is actually “just” a variation of Affiliate Marketing. You don’t primarily get the traffic trough a site, but got thousands of newsletter subscribers that read what you publish, and then buy products you mention, show or recommend trough link or banners in the newsletter.

Click here to learn more about Email Newsletter

3. Filling out surveys

Who you are, what you do, when you shop, what you shop, how you feel etc. All is valuable knowledge for big companies, that is why a lot of people still today make a buck here and there on filling out surveys and questionaries’ online. Its not big money, but Paid Surveys sure is easy money.

Getting started making money from Paid Surveys

4. Setting up a YouTube-Channel

Its relatively new, but well established, and its one thing to be one of the new YouTube mediastarts, known around the globe, but a lot of people support their income by running a smaller youtube-channel focusing on sharing their skilles and hobbies.

Beginners guide to getting started with your own YouTube Channel

5. Copywriting

If your good at writing, knows how to write in an uncommen language or know a lot about a specific topic, you can sell your writing to webshops, to SEO and affiliatemarketeers or maybe start your own blog.

Basic Copywriting from scratch

6. Sell "Stock" of any kind

If you take photos, videos, create graphic or design digital stuff, a lot of people choose to sell these trough Stocksellingsites, photos is best known, but you can sell other creations the same way, and the good thing is that the same product can be sold over and over again.

15 sites where you can sell your stock photos

7. Webinars

Sell what you know to others. A lot of people does this trough YouTube, but creating actual online courses for others to participate in can easily end up being a full time job and earning you a solid income. You have to be able to master a skill, but its not about being the best or perfect, its more about you being able to make others succeed and have fun with whatever your teaching them to do.

Getting audience for your webinars

8. Fiverr and similar services.

Whatever skill you may have, a good chance you can sell it trough Fiverr. You may only be good at HTML and not CSS, well someone will pay you anyway if you want to spend the time.

Take a look at Fiverr

9. Etsy and similar

Maybe your better at some craftrelated than Fiver media and onlinestuff, but creating a huge webshop is not really you. On Etsy and similar you can sell how-to guides or actual products you’ve created trough Etsy.

Get inspired from other Etsy sellers

10. Selling datapower

There are always someone out there that needs more calculating power, and borrowing your private computers processor is not known to the everyone, but its actually been going on for many years. Your computer is connected to the web, and when your not using it, the power is used trough a peer to peer connection to support huge renderingprojects and science calculations.

Click here to learn more about Affiliate Marketing